No.1 Reason Buyers Scroll Past Your Listing!

A Strong First Impression Is Your Ultimate Advantage!

Dropping the agent’s fees to get more landlords or dropping the property prices to get more buyers is one way but not the only way…

So in a competitive market, you need to show something that sells, and sometimes, taking on the marketing yourself feels like the fastest option but that might be costing you Time and Money.

Imagine walking into a meeting with a potential landlord, ready to secure a new property, but you’re busy and don’t have time to prepare. As a result, your meeting stays on a surface level and your delivery lacks certainty. You leave feeling like you’ve missed the mark.

Now, picture another agent walking in, just as qualified, but with a clean, professional presentation. Their materials are perfect, they communicate confidence, and they’ve clearly done their homework. Despite offering the same service or fees, the landlord is naturally drawn to the agent who’s more organized and prepared to deliver the best deal.

 

You see a Professional property marketing is an investment that attracts higher-paying buyers. 

As low-quality marketing and poor presentation, on the other hand, tends to draw in lower offers standards and lower offers.

The only people winning here are the investors who are looking for undervalued properties to renovate and profit from margins as they must buy the property at a heavy discount to make good returns.

Even a property with all its best features can be overlooked if presented poorly just like on Tinder the photos are what attracts. 

 

Remember, people are scrolling past hundreds of listings. They don’t have the time or energy to find out more unless something catches their attention.

When the property photos are off, especially when lighting is limited, the value may not be presented, causing potential buyers to scroll past the listing without noticing its potential unless it’s the price that attracts them. 

 

But do you really want to be attracting buyers just because your property is cheap or because it stands out?

Low-quality photography is more than just bad pictures; it reflects the seller’s brand. How you present the property speaks to how you do business.

And the best part? You don’t even have to know about property marketing or leave your office, that’s what the property photographers do! 

But for those who have free time for some DIY, here are some quick Pro tips to help you achieve the best results yourself without any cost at all.

 

 

Takeaway

• You don’t want to attract because it’s cheap but because it has value.
• It isn’t just about pretty pictures, it’s about getting results. 
• Online competition for attention is intense, and buyers make decisions based on visuals.
• First impressions will influence a buyer’s decision within seconds of seeing a listing, determining whether they reach out or continue scrolling.

But if your primary focus is selling and renting properties, we can save you time and get this done for you and complete the job within a few days!

 

Make the most of it!

Peter Bauman